The best way to know if a product is a success is to see a fake copy of it. Clearly the financial loss must be enormous, but the brand‘s recognition is certain. The Havaianas sandals are the Brazilian citizen’s flip-flop. There is no person in Brazil, whether poor or rich who do not have a Havainas.
For some time the Brazilian flip-flop became known around the world, making a huge success whether in Europe, Asia or Americas, but to me the story stopped there. Once in Thailand I saw that things are a little different from what I have previously thought, I could not believe the number of fake Havaianas for sale in this place. They are all together, fakes LVs, Tiffany, Gucci and Havaianas. It is great to see a Brazilian company doing so well to the point of being copied. And although I am completely against fake copies, I felt very proud of it. It is great to know that a Brazilian product is as successful as the European’s and American’s!
The Brazilian footprint in Thailand continues with the presence of Caipirinha, and Caiporovska (vodka version) in every corner. It is possible to buy the Brazilian drink anywhere in Phuket, with the same taste as in Brazil. Well done Brazil!
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