With elections approaching in the United Kingdom and the preparations in Brazil being in full development, I found it interesting to talk a little bit about the current president of Brazil, Luis Inácio Lula da Silva, better known as Lula.
Lula came to power in January 2003, and in December 2010 completes his second term as President of Brazil. Lula was the first Brazilian president from left-wing and he proved that what you want and fight for it, you can get it.
Lula ran for the higher position in the Brazilian politics for years, since 1989 and despite having received numerous critics during his two mandates, he proved to be great when it comes to Public Relations. Although the population have never seen a government with so many corruption scandals as during the Lula government, his image and appreciation remains as high as in the beginning of his mandate.
Luis Inácio Lula da Silva was far from being the best president we ever had, but it was the first after Getúlio Vargas, who managed to talk with the public and make it feel valued. Lula used popular language and behaved as a simple person, making those who voted for him feel that a representative of the people was finally in power. He managed to win the heart of his electorate.
The current president of Brazil has shown that if you know your audience, you can get anywhere, and even not having the best past as a politician he leaves Brasília with one of the highest acceptance in the Brazilian history.
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